Our Story

Why we started

Building a healthy habit is hard. It is either too expensive, too time-consuming, or it just does not fit into a real routine. Meanwhile sugary packaged drinks are everywhere — cheap, convenient, and easy to reach for.

Most people already know amla is good for them. Ayurveda has said so for generations. But eating it raw is unpleasant, and juicing it fresh every morning is not something a working household is going to do.

So we asked: what if getting healthier took thirty seconds a day?

Three years of learning what does not work

We started in 2023, delivering fresh cold-pressed juices to a few families around Mira Road, out of our own kitchen.

We got a lot of it wrong. Deliveries that arrived late enough to be wasted. Customers who were never properly told how to store what we sent them. People who got bored of the same thing every week and quietly stopped ordering.

Those three years taught us more than any success would have. They are the reason REVEL today is one product, made properly, instead of twenty made adequately.

What we make now

REVEL Morning Wellness Shots. Thirty millilitres of cold-pressed amla, pressed every Friday morning and frozen within minutes. One ingredient. Nothing added.

We still press it ourselves. We still pack the boxes ourselves. The number on our WhatsApp is still a person you can actually reach.

What we stand for

Where we are going

Amla is where we start, not where we stop. We want REVEL to become the name Indian households think of when they think about healthy alternatives — more products, more categories, eventually across India.

But that only earns itself one box at a time. So for now, it is this: one honest shot, every Friday, across Mumbai.